To these farmers and ranchers, this isn't just a job; it's a way of life.

A way of life for families that have lived and worked in the heartland bound by a belief that if you put in what's good, you'll get good back.

A way of life that's been handed down from generation to generation, passing on a legacy that's rooted in the past but heading into the future.

It's knowing that you’re feeding people the best beef in the world.
It's knowing that only the best will do.
It's knowing that you're doing what you were meant to do.

It means putting in everything you've got.
It means working late and rising early.
It means working rain or shine.

It’s the satisfaction you get from delivering the best beef in the world.